Hercules Dimitratos was born in Greece and moved to America with a dream. He’s operated grocery stores in the West Village of New York City for more than 40 years and has pioneered the sale of high quality import beers from around the world. Many a New Yorker has tasted the first sip of their new favorite fine beer from a Hercules recommendation.

He’s a living legend.

Since the Store Buyout on May 20th, 2011 he has fully restocked and is open for business from noon to midnight seven days a week.

Hercules Fancy Grocery is located at 27 Morton St. in New York City.